postobon

Miguel Escobar will be the new president of Postobón

 

After 31 years of service in the Organization Lülle Ardila and 13 in front of the presidency Postobón SA, Hector Fernando García formally charge irrevocable resignation as memo sent to company employees and the organization, which left a vacancy open from the first of August.

 

For replacement, the elected candidate was Miguel Escobar Penagos, who had been working in the company as executive vice president.

 

The new President will be responsible for overcoming great challenges, as the work of his predecessor has been recognized and praised both inside and outside the company.

 

Francisco Cubillos, director of Business Administration from the University of Rosario, states that "the challenges that the new leader will be: first being in the process of consolidating the national business, ie maintain leadership plan through roadmap already had. And second, is the internationalization of the organization, explore new markets and products through the expansion plans of the company in these two issues. "

 

Postobón Although not yet released a public official is a fact established that the change of president. However, other aspects are unknown and details after the departure of the former President, who had alluded to "personal reasons" for his resignation.

 

Carlos Rodriguez, business expert, says that "the organization is extremely would and rigorous for the choices you make on any of their companies. In this topic I daresay Lülle Ardila has a feature that had not Julio Mario Santo domingo, is that the former is very objective when choosing their employees, so that the changes implemented in their companies are structured. "

 

He added that "ideally, when such changes occur within a company is not perceived by the end user, who probably does not care who the presidents, but those who do will perceive these changes, are what are within the company. One of the issues that left Garcia was the expansion of the brand, which must step in to the new president. "

 

Now also, the challenge that awaits Penagos Escobar is take control of one of "the most beloved brands Colombians," said Ricardo Gaitan, specialist brands.

 

Gaitan said that "Postobón is a successful business, but politics in terms of brands and products was successful. The next will have to continue that policy set and grow the market for various brands both in Colombia and in other countries. "

 

The leaves Postobón president of the company located in the third place of the most admired companies by Colombians after Success and Coca-Cola, as well as having led the makeover as Colombian and apple drinks, in addition to leave open the possibility entering the dairy market.